Effective sales funnels are how website visitors convert into paying customers. Leads are nurtured through several stages, making them more likely to eventually purchase.
The right tool can help optimize this process, but how do you know which one to choose?
In this guide, we'll cover some affordable yet effective sales funnel builders, highlighting their features and discussing how they can enhance your marketing strategy.
Ready to boost your online sales? Let's dive in!
1. The 4 most cost-efficient sales funnel builders
Are you tired of half-baked software promising complete sales funnel solutions, only to stumble upon a missing key feature at the eleventh hour? Alas, the knight in shining armor is here!
Our thorough breakdown of the top 4 affordable sales funnel software is poised to end your chase, helping you architect powerful, result-driven funnels in no time.
1.1. Clickera
Source: Clickera
At Clickera, we're more than just a sales funnel builder – we've meticulously designed our all-encompassing platform to be your partner as you navigate the complex waters of digital marketing.
From the intuitive design interface to customizable templates ready for plug-and-play, our mission is to turn your visitor data into a loyal customer base.
Whether you're a novice or an experienced marketer, with Clickera, you'll say a heartfelt "hello" to increased conversions and revenue while waving goodbye to sales funnel frustration.
1.1.1. Diving into Clickera's Key Features
Source: Clickera
Building a sales funnel is often overwhelming – but not with Clickera. Our intuitive user interface and drag-and-drop design builder make funnel creation as simple as a few clicks.
With Clickera at your fingertips, you'll enjoy:
- Lightning-fast page loading speeds: In today's digital age, every extra second of loading time means a potential loss in conversions and sales. We've engineered our platform to deliver blistering load speed, maximizing your conversions.
- Customizable templates: Not a tech aficionado? Don't fret! Our pre-made templates are beautifully designed and ready for you to simply plug in your content. If you feel adventurous, feel free to fully customize each template to your heart's desire.
Moreover, we delight in offering additional features that increase the reach of your funnels. You can unleash your potential as an educator with Clickera-built online courses, automate your marketing, and even manage an e-commerce store, all on our platform.
So here's a simple breakdown of how Clickera works:
Choose a template or start from scratch.
- Customize your funnel with our easy-to-use builder.
- Preview, test, and launch your funnel.
- rack and analyze your funnel's performance.
- Iterate and improve your funnel based on the insights you gather.
- With Clickera, building sales funnels becomes enjoyable, and there’s more than just our dedicated funnel builder.
1.1.2. Bonus Round: Unique Features Clickera Brings to the Table
Source: Clickera
Beyond sales funnels, Clickera prides itself on a comprehensive suite of features that elevates your digital marketing endeavors:
- Website builder: Seamlessly build professional, high-quality websites that load at lightning speed, ensuring you rank well in the SEO game.
- Online course creation: Harness your inner teacher and create interactive and engaging educational content that maximizes student engagement and boosts your revenue.
- E-commerce integration: Dive into the world of e-commerce with our seamless store creation tool, turning visitors into customers in no time.
- CRM: Manage your leads, customers, and students meticulously, fostering lasting relationships.
- Analytics: Make data-driven decisions with our robust analytics, offering insights critical to your business growth.
- Affiliate program: Join the Clickera affiliate program and enjoy 50% monthly recurring commissions on all plans just by sharing your affiliate link, with payments processed swiftly on the 25th of each month.
These unique features make Clickera not just a sales funnel builder but a comprehensive business platform. With us, you get a multi-tool, not a one-trick pony.
1.1.3. Clickera's Pocket-Friendly Pricing: Affordable for All.
Budget shouldn't be a barrier to success, which is why we've designed a 'Free Forever Plan' packed full of benefits without a hefty price tag. You'll be empowered with capabilities like:
- 400 contacts
- 3 sales funnels
- 15 funnel steps
- A custom domain
Plus, you'll have 50 monthly emails and even a course and campaign creation tool – all for free. However, if you're ready to supercharge your business, consider our pocket-friendly paid plans.
Source: Clickera
With pricing that starts as low as $17 per month for the Starter Plan, Clickera offers affordability and powerful features, all under one digital roof.
Our $97 Unlimited Plan stands out among the crowd, boasting features and a price point that gives others a run for their money. If you think other platforms gouge prices for their basic plans, prepare to be delighted with the richness our Unlimited Plan provides at a shockingly low price.
From this suite of tools, you can expect to enjoy:
- Unlimited contacts: Grow your client base exponentially without worrying about storage limitations.
- Unlimited automation: We won't put a cap on your business's growth; automate as many operations as you need to.
- Unlimited course creation: Embrace the power of education-based marketing and create as many courses as your heart desires.
- Unlimited sending domains: Get your messages and newsletters out there with absolutely no restrictions.
And that's just a glimpse. In fact, everything we offer becomes unlimited when you opt for our Unlimited Plan, so why settle for less when you can get so much more – for so much less?
No matter which plan you choose, as a Clickera user, you will enjoy our exceptional customer service and resources, ensuring your success on our platform.
1.2. Simvoly
Source: Simvoly
While our hearts will always belong to Clickera, we can appreciate the competition of our runner-up, Simvoly. Although coming second in our list, it promises a satisfying sales funnel building experience.
With its no-coding-required framework and assertive claim of boosting conversions by three to five times, it throws a tempting lure into the pool of budget digital marketing. However, as we've learned from countless fables – the bigger the claim, the closer we look.
So, let's dive a little deeper into the world of Simvoly and explore just what this contender has to offer.
1.2.1 What does Simvoly offer?
Source: Simvoly
At first glance, Simvoly strikes promising chords with its slew of interesting features. With its drag-and-drop functionality, creating landing pages and checkouts becomes a breeze.
Plus, similar to Clickera, there's no need for coding expertise – an appealing touch for those less technically inclined.
In terms of funnel-related offerings:
- Detailed analytics: It allows an inside look at conversions and sales.
- Custom checkouts: Tailor them according to your brand vibe.
- 1-click upsells: A nifty feature to boost overall order value.
But Simvoly doesn't stop at funnels. It steps out of the box with a shopping list of additional offerings, including:
- Surveys and quizzes for extra lead information
- Free video tutorials for you to learn more about funnels right there
- White label option that helps you build a brand-centric funnel with automatic billing
Those services wrap a pretty package, meaning there’s no denying Simvoly offers more than a decent bundle for the price, but does it stand up to our champion? Let's find out more by looking into its paid options.
1.2.2 Simvoly's cost element: evaluating its pricing
Simvoly's pricing plays a vital role in its appeal. With four tiers of payment plans, it provides flexibility to the budget-conscious business. At $12 per month (billed annually) or $18 month-to-month, Simvoly's Personal plan allows a single funnel for personal projects or small ventures.
Next up, the Business plan costs $29 per month (billed annually) or $36 month-to-month, providing five funnels and more advanced features, including A/B testing and analytics.
Growth and Pro plans, priced at $59 and $149 per month (billed annually) respectively, offer twenty and unlimited funnels. They also include more comprehensive, business-scaled features designed for growing or substantial enterprises.
Source: Simvoly
Interestingly, Simvoly doesn't offer a free plan, only a free trial. Compared with Clickera's free plan, Simvoly falls short in the following aspects:
Funnels: 1 (with paid plan) for Simvoly vs. 3 for Clickera's free plan.
The absence of a course creator feature: Simvoly doesn't offer one, while Clickera includes this even in the free package.
While Simvoly seems cost-effective, its price-to-feature ratio isn't quite as budget-friendly when compared to Clickera's free plan. Bear in mind: for every penny saved lies a potential for profit to be made.
1.3. Convertri
Source: Convertri
Stepping into the ring third, we present Convertri. While not touting itself primarily as a sales funnel builder, this platform offers diverse features that venture even into complete website construction.
Yet, Convertri also asserts a robust presence in the lead generation arena, powering up your conversions with effective sales funnels and blisteringly fast full websites.
Amid the catalog of services it offers, Convertri promises premium flexibility, dexterity, and a significantly tighter grip on pixel-perfect design.
1.3.1 Deep dive into Convertri's features
Source: Convertri
Embracing the revolutionary notion of "Photoshop-for-your-browser," Convertri is built for sophisticated customization with no rows, sections, or columns restricting you. Add elements where you desire, and create a tailored experience for your end users.
Convertri shines in multiple areas, but when it comes to building sales funnels, the software packs an impressive array of capabilities:
- Custom scripts for enhanced functionality
- One-click upsells to increase order value
- Custom HTML and CSS for design flexibility
- Instant image optimization for speed and user experience
Apart from funnel building, Convertri demonstrates its diversified prowess with noteworthy additional features:
- Interactive video capabilities: Leveraging dynamic video content to drive higher conversions.
- Extensive font selection: Offering abundant choices to suit your brand persona visually.
- Targeted CTAs: Deploy pop-ups, lightboxes, and conversion bars to entice user action.
How these key features come together to create a Convertri page is a rather simplified process, so here's a step-by-step rundown:
- Select a block or create one from scratch
- Add the elements exactly where you want them
- Tailor the design with custom HTML or CSS
- Review, test, and launch your page
While Convertri proposes an ambitious feature set, how does it align with its pricing? Let's unpack that next.
1.3.2 The cost structure of convertri
Diving into Convertri's charging scheme, the absence of variable pricing tiers is immediately noticeable. Unlike Clickera and Simvoly, it doesn't offer a gradient of plans to cater to businesses of different sizes or budget constraints.
Source: Convertri
The key limitations of Convertri include:
- No free plan, only a free trial
- Only two payment options for a single type of plan: annual or monthly
Once the free trial is over, payment is inevitable – a stark difference from the generous freemium model we offer at Clickera. However, with the annual plan, you're looking at an expense resembling a monthly outlay of $74.91, which gets you:
- 25 funnels
- 250 pages
- 10 custom domains
- An impressive 600+ templates
While these offerings make Convertri a potential contender, its pricing structure makes it more fitting for startups with a considerable budget to play. Budding businesses pinching pennies might find Convertri a high-end luxury they can't afford (at least not yet).
1.4. ClickFunnels
Source: ClickFunnels
Much like Convertri, ClickFunnels doesn't present itself exclusively as a sales funnel builder but rather as a comprehensive platform designed to construct and manage marketing funnels of all kinds.
The brainchild of Russell Brunson, ClickFunnels aims to "funnel hack" the online marketing space, endeavoring to simplify the path from prospective customer to loyal client. So how does ClickFunnels fare against its contenders, and does it tick the boxes for budget-conscious marketers?
1.4.1 Prying Into ClickFunnels’ features
ClickFunnels, much like other builders on our list, provides a comprehensive toolbox to turn mere website visitors into committed customers.
Source: ClickFunnels
Its predominant features undoubtedly belong in the realm of digital marketing, focusing not only on sales funnels but also these holistic online marketing solutions:
- A/B testing: For optimizing your marketing efforts
- Membership site construction: Generate predictable and recurring revenue
- Analytics: Providing insights essential for business growth
- Email marketing: Redefine your marketing reach
- Blog creation: Position yourself as an industry expert
- Online course construction: Monetize your expertise
- Global products: Create and sell products across multiple funnels
From workflows to landing pages, ClickFunnels appears to have covered all bases. However, with upcoming features like CRM, an e-commerce store, and a shopping cart, it seems the platform aims to further expand its repertoire.
As we dig deeper into ClickFunnels, the adage "nothing comes for free" holds true. ClickFunnels' cost could potentially ward off budget-conscious marketers searching for an affordable yet robust sales funnel builder.
1.4.2 ClickFunnels’ pricing
Dipping into the pricing structure of ClickFunnels, one can recognize three distinct plans catering to different user needs and budget constraints.
Each priced tier offers an upgrade in benefits, providing more tools and enhancements as you climb the price ladder.
Source: ClickFunnels
The Basic plan comes in at $127 a month (annual billing), aiming to deliver an affordable entry point with a decent assortment of features, perfect for businesses taking a maiden voyage in the funnel-building sea. With this plan, you get one website, 20 funnels, and 10,000 contacts, to name a few.
Moving up, the Pro plan is billed at $157 monthly (annual billing) and serves as an upgrade for growing businesses. Here, you're offered 100 funnels, accommodating up to 25,000 contacts across three domains, and API access – an appealing hook for the more technically savvy businesses.
Further up the ladder is the Funnel Hacker plan at $208 per month (annual billing). It’s designed for seasoned marketers or well-established businesses.
This plan provides unlimited funnels, massive contact support of up to 200,000, and management of up to three websites and nine domains. With accompanying API access, this plan is akin to being the VIP of the ClickFunnels experience.
At first glance, Clickera’s Unlimited Plan, priced at $97 per month, is a mere fraction of ClickFunnels' Funnel Hacker plan, which runs a steep $208 monthly. With a thorough evaluation of these software tools behind us, it's time to slow down and get back to the fundamentals of what sales funneling is all about.
Source: Freepik
2. Sales funnel breakdown: from concept to pragmatic application
A sales funnel, despite its complex exterior, can be broken down into simple, digestible components, much like a layered cake. Each part plays a crucial role in the customer's journey – from a stranger to a paying customer.
Imagine the top of the funnel (TOFU) as the entrance of a physical store – you walk by, and a well-curated window display piques your interest.
You're intrigued but not yet ready to buy. The window creates curiosity, builds brand awareness, and draws people in with educational content, blogs, infographics, and broader industry insights.
As you step inside the store, better known as the middle of the funnel (MOFU), you engage more deeply with specific items. You're sampling product demonstrations, reading customer testimonials and reviews, and perhaps downloading detailed product guides. MOFU nurtures the relationship with potential leads, educating them and providing value.
Soon, you find yourself at the checkout line, the bottom of the funnel (BOFU), credit card in hand, ready to make a purchase.
You've received a personalized discount offer, been invited to an exclusive webinar, or demoed a product in detail, all impacting your buying decision. This is where you turn leads into customers by delivering targeted, personalized offers that translate into profitable actions.
So, that's the sales funnel, quite like a three-step tango dance, each move naturally leading into the next, seamlessly carrying your potential customer to the purchase finish line.
2.1. The successful path of the sales funnel: from awareness to action
Source: Freepik
While the sales funnel concept does a brilliant job of visualizing the customer journey, the AIDA model breathes life into that journey with each stage.
- Awareness
- Interest
- Desire
- Action
AIDA serves as the bloodstream pumping through the veins of your sales funnel, driving your customer engagement efforts at each stage.
Much like our three-layered funnel cake, this model dissects the customers' journey into stages. However, unlike strictly defining funnel layers, it focuses more on the psychological journey of the customer within each funnel layer.
2.1.1. Stage One: garnering visibility with the power of awareness
Awareness is about visibility – getting your brand out there and onto the metaphorical (or literal) 'map.' In this phase, your potential customer is discovering you, so your primary objective is to be discoverable.
Source: Freepik
Businesses typically tap into this stage through various marketing strategies such as search engine optimization, social media marketing, viral campaigns, and content marketing to boost their brand visibility.
Consider this scenario: You release an engaging blog post about a common problem your target audience faces. A potential customer searching for a solution to this problem stumbles upon the article after seeing it on a search engine results page (SERP).
Now they're aware of your brand, and you've successfully navigated them into your sales funnel.
So, how should you interact with customers at this stage? A business must adopt the language of education and value provision rather than sales talk. Remember, the goal here is to promote visibility and brand familiarity, not necessarily push for a purchase.
Some practical tips for this stage include:
- Regularly publishing useful and engaging content.
- Ensuring your website is well-optimized for search engines.
- Utilizing social media platforms to reach a broader audience.
- Developing a powerful elevator pitch, defining who you are and what you offer quickly and concisely.
During the Awareness stage, your potential customers are exploring the marketplace, searching for something that catches their eye. Be that captivating spectacle that draws them in. Ignite their curiosity and entice them to find out more – then, you've successfully transitioned them to the next stage.
2.1.2. Stage Two: building strong relationships through Interest
Welcome to the Interest stage of this intricate journey. This is when your customers start showing interest in your brand, a little akin to a second date after a successful first meet. They're no longer just aware of your brand; they're now eager to know more.
Source: Freepik
Picture a potential customer reading one of your blog posts that offers an innovative solution to their problem. Intrigued, they sign up for your newsletter, explore your website more, and maybe follow you on social media. You now have their attention, not just their awareness.
Now, communication must turn from generic to more targeted messages.
This is the time to nurture the relationship – think personalized emails or tailored content catering to their interests based on their behavior and activity on your site. It's about resonating with their needs and demonstrating your value to their unique problem.
Here are some strategies to cultivate interest:
- Use email marketing to engage with potential customers by delivering personalized, valuable content.
- Offer valuable content like e-books or webinars in return for their contact information.
- Engage them on social media. Respond to their comments and messages, and interact with their content.
- Segment your audience. Offer personalized experiences and communications that resonate with the customer's specific interests or needs.
Take, for example, a customer who visited your DIY home renovation blog and downloaded a free e-book. You can follow up with content related to the topic, perhaps an invitation to a webinar on successful home renovation projects.
Now, the customer not only appreciates your expertise but also sees how you can help them. You've effectively heightened their interest, steering them closer to a buying decision.
2.1.3. Stage Three: the decision-making twist
This is a critical period where the customer is on the brink of doing business with you but lacks a certain degree of commitment.
They’ve consumed your content, explored your products or services, and appreciated its potential value. They are weighing their options, perhaps even comparing you to competitors.
Source: Freepik
Communication during this stage requires a gentle push towards the purchase. Offer exceptional customer service, address doubts, and highlight the unique value of your offerings. Clear the path for them by alleviating any obstacles preventing their purchase.
To guide your customers through the decision stage, you can:
- Offer a free trial or return policy to lower purchase risks
- Share customer testimonials that verify your value propositions
- Showcase expert endorsements or certifications that establish credibility
If your customer is contemplating buying your e-learning course, a free webinar might be the tipping point. Hearing from past clients could sway them, or a limited-time discount could fast-forward their decision-making process. This is your shot to tip the scale and nudge them into the final crucial stage – action.
2.1.4. Stage four: final call to action
During this stage, your role is to make the transition from decision to action as smooth as possible. Remove any remaining barriers and provide a straightforward path to purchase.
Source: Freepik
Now, your communication strategy should shift from persuasive selling to logistical assurance: successful payment processing, confirmation emails, delivery updates, and post-purchase support.
Here are some strategies to aid you in this stage:
- Create a simple and secure checkout process
- Enhance your product descriptions – use persuasive, clear language
- Offer multiple payment options catering to various customer preferences
For instance, if a customer purchases a software subscription from your site, an encrypted payment gateway assures transaction safety.
An automatic confirmation email with details about getting started with the subscription, upcoming billing cycles, and any next steps can help transform decision into action.
3. A key to success: sales funnel software, an essential part of your business
Imagine trying to catch a waterfall with a spoon – it's impractical, inefficient, and downright frustrating. Now that's exactly what trying to manage your sale funnels manually feels like.
Here is where sales funnel software solutions come into play, equipping you with what you need to successfully implement, monitor, and improve your sales funnels without all the legwork.
Source: Freepik
Sales funnel software solutions provide several benefits:
- Time and effort efficiency: Reduce the time and work involved in setting up and managing sales funnels. With Clickera, you can design and launch a high-converting sales funnel in a matter of hours.
- Personalization: Sales funnel software helps you segment your audience according to their behavior, preferences, and purchase history. This lets you target them with personalized messages, increasing conversion rates significantly.
- Performance tracking: You can track and analyze every step of your sales funnel. With immense data at your disposal, making informed decisions becomes a breeze.
- Lead nurturing: Sales funnel software assists in nurturing leads from the awareness stage to the purchase stage by delivering targeted, useful content.
- Upselling and cross-selling: You can automate upselling and cross-selling methods, boosting your average transaction value.
Remember, these benefits are just the tip of the iceberg. Opting for a comprehensive solution like Clickera would give you these advantages and much more. Find out why in the next section.
4. Drawing conclusions: identifying the most affordable funnel builder from the pack
As we approach the end of our analytical delve into the world of sales funnel builders, you're now privy to a wealth of information about various platforms that can help enhance your digital marketing strategy.
To help condense this information even further, let's break it down into a comparative table, allowing for a clearer view of how Clickera stacks up against ClickFunnels, Convertri, and Simvoly, in terms of affordability and feature set.
| Cheapest plan | No. of funnels with the lowest paid plan | Is there a free plan? | Are sales funnels a core product? | |
| Clickera | $17/month | 10 | Y | Y |
| Simvoly | $12/month | 1 | N | Y |
| Convertri | $74.92/month | 25 | N | N |
| Clickfunnels | $127/month | 20 | N | N |
The comparative table above paints a picture that propels Clickera to the forefront of this arena. For marketers just taking off or working with a strict budget, Clickera takes home the gold for affordability and functionality.
At $17 per month for the initial plan, Clickera provides ten funnels – offering the best value for money. Crucially, Clickera's offerings extend far beyond just affordability, with a generous free plan and sales funnels as a core product.
Considering scalability, which is inevitable as your business flourishes, Clickera still emerges victorious with the most cost-effective unlimited plan of the bunch. What does that mean? You can keep growing without a sudden surge in costs.
In the grand spectrum of sales funnel builders, Clickera is the perfect choice for budget marketers – combining affordability with powerful functionality, it effervescently strikes the perfect balance!
5. Final Thoughts
In the dynamic world of digital marketing, selecting the right sales funnel builder (one that balances affordability with robust functionality) is critical to transforming potential leads into loyal customers.
With Clickera, not only do you gain access to an intuitive, powerful sales funnel builder, but you also unlock a wealth of features – all under a Free Forever plan. When you're ready to scale up, our superior paid plans continue to deliver exceptional value, winning at every turn.
So why wait? Empower your business with Clickera today, and let's convert those leads into glistening sales together. Your journey to exponential growth begins here, with Clickera.